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12 May

Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.

In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.

They competed against the winners of “professional” and “amateur” ranks, representing over two hundred women, for the elusive Golden Mermaid.

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The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.

Jumping on the extra media attention the newspaper contests elicited, frolic organizers decided to include yet another event just for them: the “Inter-City Beauty” contest to be held September 7th.

It was judged on 50 percent audience applause and 50 percent judges’ decision after a day of mingling with the contestants, and a final appearance on stage.

By 1921, East Coast newspapers were looking for ways to increase their circulation.

Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.